QUESTION 15 Consider the following information for a simultaneous move game: Two discount stores (megastore and superstore) are interested in expanding their market share through advertising. The table below depicts the strategic outcomes (profits) of both stores with and without advertising. Megastore Superstore Advertise Advertise $95, $80 Don't Advertise $65, $285 b. Megastore $95 and Superstore $80 c. Megastore $65 and Superstore $285 d. Megastore $165 and Superstore $115 Don't Advertise $305, $55 $165, $115 If the stores could co-operate, what is the new Nash equilibrium? a Megastore $305 and Superstore $55

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter15: Strategic Games
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QUESTION 15
Consider the following information for a simultaneous move game: Two discount stores (megastore and superstore) are interested in expanding their market
share through advertising. The table below depicts the strategic outcomes (profits) of both stores with and without advertising.
Megastore
Superstore
Advertise
Advertise
$95, $80
Don't Advertise $65, $285
b. Megastore $95 and Superstore $80
c. Megastore $65 and Superstore $285
d. Megastore $165 and Superstore $115
Don't Advertise
$305, $55
$165, $115
If the stores could co-operate, what is the new Nash equilibrium?
a Megastore $305 and Superstore $55
Transcribed Image Text:QUESTION 15 Consider the following information for a simultaneous move game: Two discount stores (megastore and superstore) are interested in expanding their market share through advertising. The table below depicts the strategic outcomes (profits) of both stores with and without advertising. Megastore Superstore Advertise Advertise $95, $80 Don't Advertise $65, $285 b. Megastore $95 and Superstore $80 c. Megastore $65 and Superstore $285 d. Megastore $165 and Superstore $115 Don't Advertise $305, $55 $165, $115 If the stores could co-operate, what is the new Nash equilibrium? a Megastore $305 and Superstore $55
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