Question 1, identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool. TOWS analysis

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
ChapterP3: Part 3: Integrative Case
Section: Chapter Questions
Problem 1IC
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(CLO1:  Develop a good understanding of concepts, theories and practical issues involved in the development, adoption and implementation of strategies at the strategic level of business organisations)

HappyFresh has collaborated with many businesses during its seven years of operation in Malaysia but it seems that alliance was not enough to keep the company afloat. Based on your internal and external analysis of the business in Question 1, identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool. TOWS analysis

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