Quantifiable characteristics or qualities or a specific group of people. Examples include age, race, gender and marital status

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Quantifiable characteristics or qualities or a specific group of people. Examples include age, race, gender and marital status

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data mining
database marketing
demographic trend
demographics
fad
hypothesis
marketing trend
marketing-information system (MkIS)
order bias
product trend
social trend
trend
Transcribed Image Text:data mining database marketing demographic trend demographics fad hypothesis marketing trend marketing-information system (MkIS) order bias product trend social trend trend
Expert Solution
Step 1 Introduction

Every marketer prefers to study the population characteristics to understand the required products among them and hence produce the goods accordingly.

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