Qno2. A channel of distribution comprises a set of institutions which perform all the activities utilized to move a product and its title from production to consumption” Bucklin - Theory of Distribution Channel Structure   Give a brief account of the following terms used by Bucklin in this definition.​​​​​ ▪ Channel ▪ Institutions ▪ Title ▪ Production ▪ Consumption

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
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Qno2.

A channel of distribution comprises a set of institutions which perform all the activities utilized to move a product and its title from production to consumption” Bucklin - Theory of Distribution Channel Structure

 

Give a brief account of the following terms used by Bucklin in this definition.​​​​​

▪ Channel
▪ Institutions
▪ Title
▪ Production
▪ Consumption
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