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3.1 Identify the various objectives of marketing departments and provide an example
for each. (10)
Step by step
Solved in 2 steps
- 1. Do research to determine how employees view working for McDonald's. Explain how employees view the McDonald's Brand when it comes to seeking employment with it.X. Explain, How are marketing strategies developed and implemented?1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.
- 54. What is a marketing information system (MIS)? What types of information does it include?1. Definition problems of marketing. 2. Definition market gaps of marketing.1(b) From the perspective of a sales department and a Strategic Sales Manager, discuss the effect of the PESTLE Analysis. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.
- 1. Definition political of marketing. 2. Definition regulation changes of marketing.1. Define marketing information system and marketing research.2. Explain the four components of marketing information system.1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?