Provide the following: MAXIMAX decision criteria MINIMIN decision criteria MAXIMIN decision criteria

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Provide the following:

MAXIMAX decision criteria

MINIMIN decision criteria

MAXIMIN decision criteria

 

Yougurt Hut Ltd. sells natural yogurt in a college community. The manager is filling
out orders for next week's supply of yogurt. He is uncertain as to what sales will be.
He has a table below as a historical presentation of profits given certain sales and
buying level considerations.
WEEKLY SALES
ACTIONS
BUY 200
BUY300
BUY400
200
$50
$25
$0
300
$50
$75
$50
400
$50
$75
$100
Transcribed Image Text:Yougurt Hut Ltd. sells natural yogurt in a college community. The manager is filling out orders for next week's supply of yogurt. He is uncertain as to what sales will be. He has a table below as a historical presentation of profits given certain sales and buying level considerations. WEEKLY SALES ACTIONS BUY 200 BUY300 BUY400 200 $50 $25 $0 300 $50 $75 $50 400 $50 $75 $100
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