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1. Provide recommendations to Netflix’s current approach, which may strengthen their strategic link to market.
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- . Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii) Undertake a profile of their marketing mix; (iii) Identify the values that underpin the brand.2. Refer to the previous activity and create a table of information from the following: Identify and list the regular reports (5 reports) that are needed in your business. List the regular recipients of each report listed Provide the frequency of distribution (how often the report is needed) of each of the listed reports Indicate if you have a standard template for the report Regular business reports Frequency of distribution I have a template Yes / No Regular recipients Page 2 of 31 2021-05-01 12:32:01 Learner Signature Date1. How is online food delivery relevant to strategic management?
- State how can managers use the results of ABC classification ?1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?Assume that Mega Super is a leading supermarket chain located in Kandy and it has recorded a substantial growth over the last 10 years. However, Mega Super is experiencing an intense competition at the moment from other leading supermarket chains and therefore they are trying to create higher customer value in order to enhance its competitiveness. i. Explain what is meant by customer value with respect to Mega Super. ii. Discuss the core marketing aspects that Mega Super needs to focus on to sustain its competitiveness iii. Explain how Mega Super has to manage its customers in the stage of postpurchase behavior.
- THE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplace12 An exemplary e-government value chain may consist of (1) content and service concept, (2) content and service development, (3) technological distribution, (4) marketing and user relationship management, and (5) e-payment. Select one: a. True b. False1.6 Discuss four internet services and provide examples of how each of those services assists businesses and people in general.
- Q. Describe what firm does, and what steps it might take, to improve the marketing relationships with its customers.(d) Investigate what accounted for the success or failure of each example stated in ‘b’ above and provide superior recommendations that would have helped such companies in those Instances to achieve their objectives.Discuss in detail ANY THREE (3) reasons why an online food retail business should embrace knowledge management for e-commerce.