Propose a business analytics, data science or AI initiative for a target organization:   1)Describe the organization and its current situation to provide the context for your proposal. You may have identified a problem or simply an opportunity for improvement in the organization. - provide the specifics of the small company you have in mind. What they do? What is the business model?   2)what are the business objectives of your proposal. an example could be stated that the key business objective is to improve the customer experience by getting their inquiries addressed on timely basis-Example:  market segmentation and evaluation of personnel productivity as target areas. Or something with the customer experience. Decide what is your target process.   3)indicate what would be the success criteria to assess the outcomes of your proposed initiative. In the current example, we could state that the success criteria would be to ensure that at least 90% of all emails are replied within 24 hours.- study other discussions of the problem you want to solve in this organization.   4)Find out about other organizations that may have had the same problem or may have used the same proposed solution. •What were their experiences? Challenges? •What were the outcomes? •Lessons Learned?   5)Discuss here the proposed initiative.   6)Indicate what you consider to be the organizational requirements for this initiative to be successful

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Propose a business analytics, data science or AI initiative for a target organization:

 

1)Describe the organization and its current situation to provide the context for your proposal. You may have identified a problem or simply an opportunity for improvement in the organization. - provide the specifics of the small company you have in mind. What they do? What is the business model?

 

2)what are the business objectives of your proposal. an example could be stated that the key business objective is to improve the customer experience by getting their inquiries addressed on timely basis-Example:  market segmentation and evaluation of personnel productivity as target areas. Or something with the customer experience. Decide what is your target process.

 

3)indicate what would be the success criteria to assess the outcomes of your proposed initiative. In the current example, we could state that the success criteria would be to ensure that at least 90% of all emails are replied within 24 hours.- study other discussions of the problem you want to solve in this organization.

 

4)Find out about other organizations that may have had the same problem or may have used the same proposed solution.

•What were their experiences? Challenges?

•What were the outcomes?

•Lessons Learned?

 

5)Discuss here the proposed initiative.

 

6)Indicate what you consider to be the organizational requirements for this initiative to be successful

 

 

 

 

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