Profits in excess of the opportunity cost of capital that a business owner gets by introducing a new technology, organisational form or marketing strategy is known as: a) Creative rents. b) Innovation rents. c) Capital rents. d) Opportunity rents. e) None of the above options are correct.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter3: Benefits, Costs, And Decisions
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Profits in excess of the opportunity cost of capital that a business owner gets by introducing a new technology, organisational form or marketing strategy is known as:

a) Creative rents.
b) Innovation rents.
c) Capital rents.
d) Opportunity rents.
e) None of the above options are correct.

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