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- Telephone and direct-mail retailers: have real trouble selling because they only target the really wealthy. have real trouble reaching their target markets, since their customers are so dispersed geographically. can do well with products that would be unprofitable for a local retailer to carry. All of the above are true. None of the above is true.After Amazon purchased wholefoods and offered online grocery shopping and delivery , Walmart recently announced its new strategy on delivery service for online grocery shopping.That is , when you are busy and not at home after shopping grocery online, the employee will open your door by scanning a code and put everything in your refrigerator. Customer can monitor everything through the walmart app on cell phone. How do you think about this marketing strategy of walmart ? How do you think the impact of high technology on tourism industry ?Since 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom Rack has been successful in applying the four Ps to its retail strategy. The stores stock high-quality merchandise from well-known designers at discounted prices, creating the “treasure hunt”: the search through ever-changing merchandise for “things they didn’t know they had to have when they walked in.” Nordstrom also sells its products on its website, and on a flash sale site called Hautelook. · Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt”
- As completely as possible, sketch the value delivery network for Apple Pay.The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly, unsustainable headache for retailers) Based on the information in the article and what you have learned from Services Marketing, (1) identify andexplain three (03) key services marketing concepts/topics that are related to thecase, and (2) illustrate how these concepts/topics could be used by online retailersto improve customer experiences.Your essay should demonstrate that: (1) you understand the news article (by referring tospecific details mentioned in the news article), (2) you can conduct further research fromother sources (academic journal references, industry publications and other relevantsecondary sources), and (3) you can apply your Services Marketing knowledge .With respect to marketing channels, what are some threats to Apple Pay’s future?
- 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketingWhat are the advantages Walmart has over Amazon in convenient shopping and the advantages of using the Walmart mobile shop app on phones?Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.
- After vending for decades from its department stores, Crompt'a has made a big push into omni- channel retailing, allowing customers to have a seamless experience between shopping online or at a store. Customers can browse online and then experience the product at a store or order online after seeing a product at the store. Omni-channel is not just about ordering, however; it is also about fulfilment. Orders placed on any channel have access to Crompt's entire assortment. By 2016, Çrompt's had equipped 385 stores to fulfill online orders or orders from other stores that were sold out of a particular item. If customers desire, orders placed online can be picked up at select stores and items purchased online can be returned to stores. Any omni-channel retailer must address the following questions using supply chain information systems management approach Required 1. Šhould online orders be filled from stores or fulfillment centers? 2. How should store inventories be managed in an…Marketing mix Distribution Strategy (Chapter 13): Where did you buy the product? Is this channel member a wholesaler or a retailer? What type of wholesaler or retailer? *Toothpaste Store targetDifference between ebay drop off stores as an idea and as an actual business