Phillips-Van Heusen owns or licenses 19 of America’s most successful apparel and footwear brands. Its multiple brands, multiple channels, and multiple price point strategies are designed to provide stability should market trends such as the economy or consumer taste shift. In other words, if a recessionary period occurs, the company can sell its Arrow and private-label brands in discount stores. In the event of a prosperous economic time, the company can benefit from the sale of its Calvin Klein and Kenneth Cole brands in specialty stores. In either economic scenario, the company can remain profitable using the: A. principles of administrative management B. human relations approach to management C. principles of bureaucratic management D. systems approach to management E. contingency approach to management
Phillips-Van Heusen owns or licenses 19 of America’s most successful apparel and footwear brands. Its multiple brands, multiple channels, and multiple price point strategies are designed to provide stability should market trends such as the economy or consumer taste shift. In other words, if a recessionary period occurs, the company can sell its Arrow and private-label brands in discount stores. In the event of a prosperous economic time, the company can benefit from the sale of its Calvin Klein and Kenneth Cole brands in specialty stores. In either economic scenario, the company can remain profitable using the:
| A. |
principles of administrative management |
|
| B. |
human relations approach to management |
|
| C. |
principles of bureaucratic management |
|
| D. |
systems approach to management |
|
| E. |
contingency approach to management |
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