Peter is considering operating a local business in the textile, clothing and footwear sector. Peter has completed research into the operations of similar businesses both locally and regionally and  intends to market and sell his products both at the local and regional level at the same time. Peter  understands that to shape the business’s overall strategy there are various strategic drivers both  internally and externally which must be considered and wants expert advice on these drivers  relevant to his business. He is also struggling with deciding on the best structure for the  organization, as well as the most effective ways of marketing his products to ensure that they are  more attractive to buyers than the current options. Peter is considering a strategic alliance but is  not sure if to form links among non-competitive firms or associate with firms in an un-related  activity. He is also aware that even other types strategic alliances exist but does not have a good  grasp on this area to make an informed choice. Peter is aware of internal and external tools which  businesses use to understand the operating environment but is unsure which ones are feasible for  his business or will provide the most relevant information. Peter wants to go global in the future.  He was listening to a radio program and they mentioned that there are drivers that shape strategies  when persons are considering going global but he is not familiar with what these are. Whilst Peter  has a lot of ideas, he recognizes the need for help to ensure his success. Further the case above, as a Strategic Management Consultant, please answer the following question: 1. Understanding how an organization operates internally is critical for sustainability  and success. The SWOT and IFE are internal organisational assessment tools as discussed in the course which are used to internally assess firms. Discuss both  tools. Recommend one (1) of the tools discussed for use by Peter in his firm.  From the case presented, complete a thorough analysis of Peter’s operations,  using the tool suggested tool. Information from the scenario must be included to  support the discussion.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Peter is considering operating a local business in the textile, clothing and footwear sector. Peter
has completed research into the operations of similar businesses both locally and regionally and 
intends to market and sell his products both at the local and regional level at the same time. Peter 
understands that to shape the business’s overall strategy there are various strategic drivers both 
internally and externally which must be considered and wants expert advice on these drivers 
relevant to his business. He is also struggling with deciding on the best structure for the 
organization, as well as the most effective ways of marketing his products to ensure that they are 
more attractive to buyers than the current options. Peter is considering a strategic alliance but is 
not sure if to form links among non-competitive firms or associate with firms in an un-related 
activity. He is also aware that even other types strategic alliances exist but does not have a good 
grasp on this area to make an informed choice. Peter is aware of internal and external tools which 
businesses use to understand the operating environment but is unsure which ones are feasible for 
his business or will provide the most relevant information. Peter wants to go global in the future. 
He was listening to a radio program and they mentioned that there are drivers that shape strategies 
when persons are considering going global but he is not familiar with what these are. Whilst Peter 
has a lot of ideas, he recognizes the need for help to ensure his success.

Further the case above, as a Strategic Management Consultant, please answer the following
question:

1. Understanding how an organization operates internally is critical for sustainability 
and success. The SWOT and IFE are internal organisational assessment tools as
discussed in the course which are used to internally assess firms. Discuss both 
tools. Recommend one (1) of the tools discussed for use by Peter in his firm. 
From the case presented, complete a thorough analysis of Peter’s operations, 
using the tool suggested tool. Information from the scenario must be included to 
support the discussion. 

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