Outline one advantage and ice-cream company would have for an a. internal reporting system b. marketing intellegence system c. marketing research system d. marketing decision support system
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Outline one advantage and ice-cream company would have for an
a. internal reporting system
b. marketing intellegence system
c.
d.
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Solved in 2 steps
- 40 Select ALL the tools that are used when conducting an industry analysis. SWOT Analysis Porter's 5 Forces PESTEL Analysis Scenario Analysisa. What is a marketing information system? b. what are the components of a marketing information system?Marketing mix are set of controllable factors and tools integrated in developing a marketing program for a particular brand also known as: Group of answer choices a. marketing management b. marketing plan c. 4P's of marketing d. marketing strategies
- 1. Define marketing information system and marketing research.2. Explain the four components of marketing information system.1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?Which factors represent internal considerations for preparing a Marketing Plan? Select one: a. Strengths, Resources, Threats, and Weaknesses b. Strengths, Weaknesses, Opportunities and Treats c. Strengths, Substitutes, Threats, and Opportunities d. Strengths, Substitutes, Threats, and Weaknesses
- explain as deeply :1.Marketing process.2.Managing marketing information.3.Understanding the marketing information system.4.Marketing research.The first stage in the market segmentation process consists of A. forecasting total market potential. B. identifying bases for segmenting markets. C. selecting target market segments. D. forecasting market share. E. determining markets.1. Describe the marketing research process with the use of a diagram. 2. Define marketing research and explain why companies have to engage in this exercise. 3. Identify five sources of secondary data and describe how these can be used in marketing research.
- 9- The main function of business research is to: a. Attempt to forecast the future behaviour of market only b. Provide the solution to a business problem. c. Identify organizational needs only d. Provide information to assist managers in making business decisions Clear my choice(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.