One of the strategies for e-success is to focus on a niche in the market. Why? Describe common metrics that e-companies use to track the effectiveness of their Web sites.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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One of the strategies for e-success is to focus on a niche in the market. Why? Describe common metrics that e-companies use to track the effectiveness of their Web sites.

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