October 5 a) Forecast the demand for the week of October 12 using a 3-week moving average. b) Use a 3-week weighted moving average, with weights of.1, .3, and .6, using .6 for the most recent week. Forecast demand for the week of October 12. c) Compute the forecast for the week of October 12 using exponential smoothing with a forecast for August 31 of 360 and a = 2. PX %3D

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Show your complete solution for A, B, and C.

a) F.
4.1
The following gives the number of pints of type B
m
blood used at Woodlawn Hospital in the past 6 weeks:
b) F
WEEK OF
PINTS USED
Y
August 31
360
c) U
September 7
389
a
fo
September 14
410
a
September 21
381
September 28
368
d) C
October 5
374
a
a) Forecast the demand for the week of October 12 using a
3-week moving average.
b) Use a 3-week weighted moving average, with weights of.1, .3,
and .6, using .6 for the most recent week. Forecast demand for
the week of October 12.
c) Compute the forecast for the week of October 12 using exponential
smoothing with a forecast for August 31 of 360 and a =
..
follo
.2. PX
Transcribed Image Text:a) F. 4.1 The following gives the number of pints of type B m blood used at Woodlawn Hospital in the past 6 weeks: b) F WEEK OF PINTS USED Y August 31 360 c) U September 7 389 a fo September 14 410 a September 21 381 September 28 368 d) C October 5 374 a a) Forecast the demand for the week of October 12 using a 3-week moving average. b) Use a 3-week weighted moving average, with weights of.1, .3, and .6, using .6 for the most recent week. Forecast demand for the week of October 12. c) Compute the forecast for the week of October 12 using exponential smoothing with a forecast for August 31 of 360 and a = .. follo .2. PX
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