NASA Picks SpaceX, Blue Origin and More to Join Private Moon Lander ProjectNASA has recruited SpaceX's Starship, Blue Origin's Blue Moon and three other commercial lunar lander ideas to join its Artemis moon program. Today (Nov. 18), NASA announced the selection of SpaceX, Blue Origin, Sierra Nevada Corp., Ceres Robotics and Tyvak Nano-Satellite Systems, Inc. to join its Commercial Lunar Payload Services program (CLPS). The five companies can now vie to deliver robotic payloads to the lunarsurface for NASA, helping to pave the way for the return of astronauts to the moon by 2024."American aerospace companies of all sizes are joining the Artemis program," NASAAdministrator Jim Bridenstine said in a statement. "Expanding the group of companies who areeligible to bid on sending payloads to the moon's surface drives innovation and reduces costs toNASA and American taxpayers. We anticipate opportunities to deliver a wide range of scienceand technology payloads to help make our vision for lunar exploration a reality and advance ourgoal of sending humans to explore Mars."The five companies join nine others selected by CLPS in November 2018, bringing the totalnumber of private moon lander hopefuls to 14 firms.The newly selected five are:• Blue Origin, Kent, Washington• Ceres Robotics, Palo Alto, California• Sierra Nevada Corporation, Louisville, Colorado• SpaceX, Hawthorne, California• Tyvak Nano-Satellite Systems Inc., Irvine, CaliforniaThey include moon lander concepts of all sizes. They range from the truly massive — SpaceX'stowering Starship vehicle — to land multiple rovers on the moon, to the smaller one-off probes likethe boxy concept proposed by Tyvak Nano-Satellite Systems."The CLPS initiative was designed to leverage the expertise and innovation of private industry toget to the Moon quickly," Thomas Zurbuchen, NASA's associate administrator of the ScienceMission Directorate, said in the statement. "As we build a steady cadence of deliveries, we’llexpand our ability to do new science on the lunar surface, develop new technologies, and supporthuman exploration objectives."Blue Origin's lander concept is based on its Blue Moon uncrewed vehicle, which the company'sbillionaire founder Jeff Bezos announced earlier this year.Sierra Nevada Corp. and Ceres Robotics are developing mid-sized landers that could potentiallybe scaled up to larger vehicles in the future.NASA plans to use private moon landers built by these partner companies to deliver rovers likethe agency's new Volatiles Investigating Polar Exploration Rover (VIPER) to the moon's southpole. Other payloads could include power stations, science experiments and other lunarinfrastructure.NASA plans to spend a total of $2.6 billion on its CLPS contracts through November 2028, agencyofficials said. The 14 companies currently in the program can bid on NASA delivery services."All of them bring to the table different strengths and different ideas," Clarke said in a telecon withreporters today. "That's the intent, is to really broaden the pool — to bring on additionalcapabilities with new, innovative ideas so that our solution set is somewhat broader now."In July, NASA awarded the first three contracts under the program, awarding lander missions tocompanies Astrobotic, Intuitive Machines and Orbit Beyond. Orbit Beyond dropped out of thatcontract but remains eligible to bid on future opportunities."Buying rides to the Moon to conduct science investigations and test new technology systems,instead of owning the delivery systems, enables NASA to do much more, sooner and for less cost,while being one of many customers on our commercial partners' landers," NASA's SteveClarke, deputy associate administrator for exploration in the science directorate, said in thestatement.Artemis aims to put the first woman, and the next man, on the lunar surface by 2024 and toestablish a long-term, sustainable human presence on and around the moon by 2028.Such activities will help NASA develop the expertise necessary to put boots on Mars, somethingthe agency wants to do in the 2030s, agency officials have stressed.NASA is also looking to the private sector to develop crewed moon landers. This past May, theagency selected 11 companies to conduct studies and build prototypes. These 11 had until Nov. 1to submit detailed proposals for the Artemis human lander, and NASA is expected to pick up tofour finalists early next year. Question Establish and highlight the importance of project management as a key enabler of organisational strategy and identify how this relates to NASA as per the case study. This question is already on the website however the syntax and grammar make it impossible to understand what is being explained! Kindly break it down into two steps FIRST Explain and highlight the importance of project management as a key enabler of orgranisational stratergy. Second Explain how the importance raised above can be applied to the NASA case or relates to the NASA Case.