Mr. Chen approached your consulting firm for advice regarding international expansion. His hotels and resorts company, Saujana Permai Holdings, has been operating in Malaysia for more than 10 years and now seeks opportunities outside the country. However, Mr. Chen related to you that his firm lacks the experience in international business operations and has a limited budget in terms of financing; therefore he is looking at small to medium scale entry modes. As a consultant, propose two types of entry methods which may be used by his company. Justify to Mr. Chen also why the entry methods are suitable for his business organization
Mr. Chen approached your consulting firm for advice regarding international expansion. His hotels and resorts company, Saujana Permai Holdings, has been operating in Malaysia for more than 10 years and now seeks opportunities outside the country. However, Mr. Chen related to you that his firm lacks the experience in international business operations and has a limited budget in terms of financing; therefore he is looking at small to medium scale entry modes. As a consultant, propose two types of entry methods which may be used by his company. Justify to Mr. Chen also why the entry methods are suitable for his business organization
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mr. Chen approached your consulting firm for advice regarding international expansion. His hotels and resorts company, Saujana Permai Holdings, has been operating in Malaysia for more than 10 years and now seeks opportunities outside the country. However, Mr. Chen related to you that his firm lacks the experience in international business operations and has a limited budget in terms of financing; therefore he is looking at small to medium scale entry modes.
As a consultant, propose two types of entry methods which may be used by his company. Justify to Mr. Chen also why the entry methods are suitable for his business organization
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