Mop and Broom Manufacturing is evaluating whetherto produce a new type of mop. Th e company is consideringthe operations requirements for the mop as well as the marketpotential. Estimates of fi xed costs per year are $40,000, and thevariable cost for each mop produced is $20.(a) If the company sells the product at a price of $25, howmany units of product have to be sold in order to breakeven? Use both the algebraic and graphical approaches.(b) If the company sells 10,000 mops at the product price of$25, what will be the contribution to profi t?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Mop and Broom Manufacturing is evaluating whether
to produce a new type of mop. Th e company is considering
the operations requirements for the mop as well as the market
potential. Estimates of fi xed costs per year are $40,000, and the
variable cost for each mop produced is $20.
(a) If the company sells the product at a price of $25, how
many units of product have to be sold in order to break
even? Use both the algebraic and graphical approaches.
(b) If the company sells 10,000 mops at the product price of
$25, what will be the contribution to profi t?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing