Mini Case : Analyzing consumer markets : Please choose the right answer : Jim Hadley is shopping for a new car. He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart. He does not understand how people can trade in their cars for a new one every few years. This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable. He favors durability, functionality, and value in the products he buys. He must have a vehicle that is large enough to hold his four school-aged children. After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines. Refer to Mini-Case 7-1. Hadley’s views about cars are an expression of the ____ factors that affect consumer buying behavior. cultural social organizational personal psychological Refer to Mini-Case 7-1. Hadley is discussing his car purchase with his _____ reference group. aspirational primary associative dissociative secondary Refer to Mini-Case 7-1. Hadley is exhibiting _____ behavior. need-satisfying buying complex buying habitual buying dissonance-reducing buyer variety-seeking buying behavior
Mini Case : Analyzing consumer markets : Please choose the right answer : Jim Hadley is shopping for a new car. He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart. He does not understand how people can trade in their cars for a new one every few years. This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable. He favors durability, functionality, and value in the products he buys. He must have a vehicle that is large enough to hold his four school-aged children. After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines. Refer to Mini-Case 7-1. Hadley’s views about cars are an expression of the ____ factors that affect consumer buying behavior. cultural social organizational personal psychological Refer to Mini-Case 7-1. Hadley is discussing his car purchase with his _____ reference group. aspirational primary associative dissociative secondary Refer to Mini-Case 7-1. Hadley is exhibiting _____ behavior. need-satisfying buying complex buying habitual buying dissonance-reducing buyer variety-seeking buying behavior
Chapter7: Consumer Buying Behavior
Section7.1: How Ford Drives Future Innovation
Problem 2VC
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Mini Case : Analyzing consumer markets :
Please choose the right answer :
Jim Hadley is shopping for a new car. He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart. He does not understand how people can trade in their cars for a new one every few years. This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable. He favors durability, functionality, and value in the products he buys. He must have a vehicle that is large enough to hold his four school-aged children. After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines.
- Refer to Mini-Case 7-1. Hadley’s views about cars are an expression of the ____ factors that affect
consumer buying behavior. - cultural
- social
- organizational
- personal
- psychological
- Refer to Mini-Case 7-1. Hadley is discussing his car purchase with his _____ reference group.
- aspirational
- primary
- associative
- dissociative
- secondary
- Refer to Mini-Case 7-1. Hadley is exhibiting _____ behavior.
- need-satisfying buying
- complex buying
- habitual buying
- dissonance-reducing buyer
- variety-seeking buying behavior
- Refer to Mini-Case 7-1. When looking for information, Hadley used _____ sources.
- primary and secondary
- public and personal
- commercial, public, and personal
- experiential and public
- personal and experiential
- Refer to Mini-Case 7-1. Which of the following would describes Hadley’s consideration set?
- a van with an eight-cylinder engine that will seat six or more
- all vans with 8-cylinder engines
- all vans, no matter what size engine they have
- any van that will seat six or more
- any van made by Chevrolet
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