Massam works for a company that is having a hard time competing in the market, Massam really wants to stand out within his organization to further his career in marketing Which strategy should Masm pursue to better understand the external environment around his company? O Massam should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company
Massam works for a company that is having a hard time competing in the market, Massam really wants to stand out within his organization to further his career in marketing Which strategy should Masm pursue to better understand the external environment around his company? O Massam should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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