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Case Analysis Format A. Executive Summary - - This initial section gives the reader an overview of what your case study analyses and its findings. B. Statement of the Problem/ Issues – What is the issue c problem of the case ? C. Point of View- to whose point are you taking ( example: employee, employer, manager, guest, supplier, government, etc) D. Environmental Scanning (SWOT Analysis) – at least 2 Strengths Weaknesses Characteristics of a business which give it advantages over its competitors Characteristics of a business which make it disadvantageous relative to competitors Opportunities Elements in a company's external envirorment that Threats allow it to foemutate and implement strategies to increase profitability Elements in the external environment that could endanger the integrity and profitability of the business E. Alternative Courses of Action ( ACA) - choices/ strategies that should be done to address/solve the problem /issue - at least 3 F. Recommendation -what is the specific ACA will you chose that you believe should be best done G. Plan of Action - what you should do ( at least 2) Case Study #2 The other night Mr. Jones had a dinner in his favorite restaurant in Chicago. Unfortunately, a bad customer service experience tainted the evening. On that evening he ordered the pasta dish that he never been ordering for years. It came out wrong. It had peas in it. Not just a few peas, but loaded with peas. And he hated peas. he picked out the menu and confirmed that he hadn't misread the description. Nowhere did it say peas. he motioned the server over and told her about the problem.

Case Analysis Format A. Executive Summary - - This initial section gives the reader an overview of what your case study analyses and its findings. B. Statement of the Problem/ Issues – What is the issue c problem of the case ? C. Point of View- to whose point are you taking ( example: employee, employer, manager, guest, supplier, government, etc) D. Environmental Scanning (SWOT Analysis) – at least 2 Strengths Weaknesses Characteristics of a business which give it advantages over its competitors Characteristics of a business which make it disadvantageous relative to competitors Opportunities Elements in a company's external envirorment that Threats allow it to foemutate and implement strategies to increase profitability Elements in the external environment that could endanger the integrity and profitability of the business E. Alternative Courses of Action ( ACA) - choices/ strategies that should be done to address/solve the problem /issue - at least 3 F. Recommendation -what is the specific ACA will you chose that you believe should be best done G. Plan of Action - what you should do ( at least 2) Case Study #2 The other night Mr. Jones had a dinner in his favorite restaurant in Chicago. Unfortunately, a bad customer service experience tainted the evening. On that evening he ordered the pasta dish that he never been ordering for years. It came out wrong. It had peas in it. Not just a few peas, but loaded with peas. And he hated peas. he picked out the menu and confirmed that he hadn't misread the description. Nowhere did it say peas. he motioned the server over and told her about the problem.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Case Analysis Format A. Executive Summary - - This initial section gives the reader an overview of what your case study analyses and its findings. B. Statement of the Problem/ Issues – What is the issue c problem of the case ? C. Point of View- to whose point are you taking ( example: employee, employer, manager, guest, supplier, government, etc) D. Environmental Scanning (SWOT Analysis) – at least 2 Strengths Weaknesses Characteristics of a business which give it advantages over its competitors Characteristics of a business which make it disadvantageous relative to competitors Opportunities Elements in a company's external envirorment that Threats allow it to foemutate and implement strategies to increase profitability Elements in the external environment that could endanger the integrity and profitability of the business E. Alternative Courses of Action ( ACA) - choices/ strategies that should be done to address/solve the problem /issue - at least 3 F. Recommendation -what is the specific ACA will you chose that you believe should be best done G. Plan of Action - what you should do ( at least 2)
Transcribed Image Text:Case Analysis Format A. Executive Summary - - This initial section gives the reader an overview of what your case study analyses and its findings. B. Statement of the Problem/ Issues – What is the issue c problem of the case ? C. Point of View- to whose point are you taking ( example: employee, employer, manager, guest, supplier, government, etc) D. Environmental Scanning (SWOT Analysis) – at least 2 Strengths Weaknesses Characteristics of a business which give it advantages over its competitors Characteristics of a business which make it disadvantageous relative to competitors Opportunities Elements in a company's external envirorment that Threats allow it to foemutate and implement strategies to increase profitability Elements in the external environment that could endanger the integrity and profitability of the business E. Alternative Courses of Action ( ACA) - choices/ strategies that should be done to address/solve the problem /issue - at least 3 F. Recommendation -what is the specific ACA will you chose that you believe should be best done G. Plan of Action - what you should do ( at least 2)
Case Study #2 The other night Mr. Jones had a dinner in his favorite restaurant in Chicago. Unfortunately, a bad customer service experience tainted the evening. On that evening he ordered the pasta dish that he never been ordering for years. It came out wrong. It had peas in it. Not just a few peas, but loaded with peas. And he hated peas. he picked out the menu and confirmed that he hadn't misread the description. Nowhere did it say peas. he motioned the server over and told her about the problem.
Transcribed Image Text:Case Study #2 The other night Mr. Jones had a dinner in his favorite restaurant in Chicago. Unfortunately, a bad customer service experience tainted the evening. On that evening he ordered the pasta dish that he never been ordering for years. It came out wrong. It had peas in it. Not just a few peas, but loaded with peas. And he hated peas. he picked out the menu and confirmed that he hadn't misread the description. Nowhere did it say peas. he motioned the server over and told her about the problem.
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