Do you agree with Ulukaya’s decision to open a production facility in Idaho instead of buying milk and trucking it to Chobani’s New York plant? In addition to the cost of transporting the milk, are there other factors that might have influenced Ulukaya’s decision to build a second plant?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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Do you agree with Ulukaya’s decision to open a
production facility in Idaho instead of buying milk and
trucking it to Chobani’s New York plant? In addition to
the cost of transporting the milk, are there other factors
that might have influenced Ulukaya’s decision to build a
second plant?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing