Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e- business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation.

Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e- business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter4: E-business: Managing The Customer Experience

Section4.2: E·business In The B2b Market

Problem 1LO

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