Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e- business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Management are very interest in selling direct to customers and aim to make
their product available online. You have been asked to advise on a suitable e-
business model and to specify a suitable online portal (website) design
features/functions. You are asked to pay particular attention to business
operations, for example analysing the impact of e-business over traditional
processes of the organisation. 

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