M-a-k-e- -a- -t-o-w-s- -m-a-t-r-i-x- -f-r-o-m- -t-h-e- -s-w-o-t- -I- -p-r-o-v-i-d-e-d- -b-e-l-o-w- T-h-e- -b-u-s-i-n-e-s-s- -i-s- -b-u-r-g-e-r- -k-i-n-g- S-t-r-e-n-g-t-h-s-: S-t-r-o-n-g- -b-r-a-n-d- -r-e-p-u-t-a-t-i-o-n O-n-e- -o--f- -t-h-e- -m-o-s-t- -r-e-c-o-g-n-i-z-e-d- -a-n-d- -s-u-c-c-e-s-s-f-u-l- -f-a-s-t---f-o-o-d- -c-h-a-i-n- -i-n- -t-h-e- -w-o-r-l-d- E-x-c-e-l-l-e-n-t- -b-r-a-n-d- -n-a-m-e- T-h-e- -f-a-s-t-,- -c-o-s-t---e-f-f-e-c-t-i-v-e-,- -a-n-d- -w-i-d-e---r-a-n-g-i-n-g- -m-e-n-u- H-a-v-e- -g-r-e-a-t- -q-u-a-l-i-t-y- -o-f- -i-n-g-r-e-d-i-e-n-t-s- W-e-a-k-n-e-s-s-e-s-: O-v-e-r-d-e-p-e-n-d-e-n-c-e- -o-n- -t-h-e- -F-r-a-n-c-h-i-s-e- -b-u-s-i-n-e-s-s- -m-o-d-e-l C-o-s-t- -C-o-n-t-r-o-l- -a-b-o-u-t- -t-h-e- -f-r-a-n-c-h-i-s-i-n-g- -a-n-d- -m-a-y- -n-o-t- -b-e- -a-b-l-e- -t-o- -r-e-c-e-i-v-e- -t-h-e- -s-a-m-e- q-u-a-l-i-t-y- -f-r-o-m- -f-r-a-n-c-h-i-s-e- H-e-a-l-t-h- -c-o-n-c-e-r-n-s S-u-p-p-l-y- -c-h-a-i-n- -d-i-s-r-u-p-t-i-o-n- I-n-c-r-e-a-s-e- -l-a-b-o-r- -a-n-d- -p-r-i-c-e-s- -o-f- -f-o-o-d- O-p-p-o-r-t-u-n-i-t-i-e-s-: D-e-v-e-l-o-p-m-e-n-t- -o-f- -n-e-w- -a-n-d- -i-n-n-o-v-a-t-i-v-e- -m-e-n-u- -i-t-e-m-s- I-n-t-r-o-d-u-c-t-i-o-n- -o-f- -h-e-a-l-t-h-i-e-r- -f-o-o-d- -o-p-t-i-o-n-s T-e-c-h-n-o-l-o-g-i-c-a-l- -a-d-v-a-n-c-e-m-e-n-t-s P-a-r-t-n-e-r-s-h-i-p-s- -w-i-t-h- -o-t-h-e-r- -b-r-a-n-d-s- -a-n-d- -c-o-m-p-a-n-i-e-s- T-h-r-e-a-t-s-: S-t-i-f-f- -C-o-m-p-e-t-i-t-i-o-n- C-h-a-n-g-i-n-g- -c-o-n-s-u-m-e-r- -p-r-e-f-e-r-e-n-c-e-s R-i-s-i-n-g- -c-o-s-t-s- -o-f- -f-o-o-d- -a-n-d- -l-a-b-o-r- I-n-f-l-a-t-i-o-n- -a-n-d- -e-c-o-n-o-m-i-c- -d-o-w-n-t-u-r-n- L-e-g-a-l- -a-n-d- -R-e-g-u-l-a-t-o-r-y- -I-s-s-u-e-s-

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

M-a-k-e- -a- -t-o-w-s- -m-a-t-r-i-x- -f-r-o-m- -t-h-e- -s-w-o-t- -I- -p-r-o-v-i-d-e-d- -b-e-l-o-w-

T-h-e- -b-u-s-i-n-e-s-s- -i-s- -b-u-r-g-e-r- -k-i-n-g-

S-t-r-e-n-g-t-h-s-:

S-t-r-o-n-g- -b-r-a-n-d- -r-e-p-u-t-a-t-i-o-n
O-n-e- -o--f- -t-h-e- -m-o-s-t- -r-e-c-o-g-n-i-z-e-d- -a-n-d- -s-u-c-c-e-s-s-f-u-l- -f-a-s-t---f-o-o-d- -c-h-a-i-n- -i-n- -t-h-e- -w-o-r-l-d-
E-x-c-e-l-l-e-n-t- -b-r-a-n-d- -n-a-m-e-
T-h-e- -f-a-s-t-,- -c-o-s-t---e-f-f-e-c-t-i-v-e-,- -a-n-d- -w-i-d-e---r-a-n-g-i-n-g- -m-e-n-u-
H-a-v-e- -g-r-e-a-t- -q-u-a-l-i-t-y- -o-f- -i-n-g-r-e-d-i-e-n-t-s-

W-e-a-k-n-e-s-s-e-s-:

O-v-e-r-d-e-p-e-n-d-e-n-c-e- -o-n- -t-h-e- -F-r-a-n-c-h-i-s-e- -b-u-s-i-n-e-s-s- -m-o-d-e-l
C-o-s-t- -C-o-n-t-r-o-l- -a-b-o-u-t- -t-h-e- -f-r-a-n-c-h-i-s-i-n-g- -a-n-d- -m-a-y- -n-o-t- -b-e- -a-b-l-e- -t-o- -r-e-c-e-i-v-e- -t-h-e- -s-a-m-e- q-u-a-l-i-t-y- -f-r-o-m- -f-r-a-n-c-h-i-s-e-
H-e-a-l-t-h- -c-o-n-c-e-r-n-s
S-u-p-p-l-y- -c-h-a-i-n- -d-i-s-r-u-p-t-i-o-n-
I-n-c-r-e-a-s-e- -l-a-b-o-r- -a-n-d- -p-r-i-c-e-s- -o-f- -f-o-o-d-

O-p-p-o-r-t-u-n-i-t-i-e-s-:

D-e-v-e-l-o-p-m-e-n-t- -o-f- -n-e-w- -a-n-d- -i-n-n-o-v-a-t-i-v-e- -m-e-n-u- -i-t-e-m-s-
I-n-t-r-o-d-u-c-t-i-o-n- -o-f- -h-e-a-l-t-h-i-e-r- -f-o-o-d- -o-p-t-i-o-n-s
T-e-c-h-n-o-l-o-g-i-c-a-l- -a-d-v-a-n-c-e-m-e-n-t-s
P-a-r-t-n-e-r-s-h-i-p-s- -w-i-t-h- -o-t-h-e-r- -b-r-a-n-d-s- -a-n-d- -c-o-m-p-a-n-i-e-s-

T-h-r-e-a-t-s-:

S-t-i-f-f- -C-o-m-p-e-t-i-t-i-o-n-
C-h-a-n-g-i-n-g- -c-o-n-s-u-m-e-r- -p-r-e-f-e-r-e-n-c-e-s
R-i-s-i-n-g- -c-o-s-t-s- -o-f- -f-o-o-d- -a-n-d- -l-a-b-o-r-
I-n-f-l-a-t-i-o-n- -a-n-d- -e-c-o-n-o-m-i-c- -d-o-w-n-t-u-r-n-
L-e-g-a-l- -a-n-d- -R-e-g-u-l-a-t-o-r-y- -I-s-s-u-e-s-

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