Listed below are five different CSR initiatives that JetBlue are currently following. UsePorter and Kramer's (2006) Creating Shared Value (CSV) framework to evaluate allthe initiatives and then decide which they should continue & discontinue.A.B.C.D.E.JetBlue are working closely with the Federal Aviation Administration (FAA) onimplementing an updated air transportation system which will allow them tofly more direct flights and save on the fuel used.JetBlue have created the T5 farm at terminal 5 of JFK Airport New York. Theurban farm produces potatoes and herbs using organic methods and recycledmaterials.JetBlue are investing in start-up projects such as Joby Aviation, who aredeveloping fully electric passenger aircraft.JetBlue partners with The Nature Conservancy studying the value of Caribbeancoral reefs in order to motivate the conservation of coral. Also, one third ofJetBlue's flights are to/from the Caribbean.JetBlue has started to voluntarily offset the CO2 emissions of all domestic USflights by funding projects that help remove CO2 from the atmosphere.

INTRODUCTION: As a kind of business self-regulation, corporate social responsibility (CSR) entails a…

Answered: Listed below are five different CSR…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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