Let's modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotionprogram required to generate sufficient demand to boost sales by 20% will need to be:Marketing Costs$ 60,000 (exclusive of commissions)Consumer Advertising$ 56,135$ 39,295Trade PromotionSales Promotion$25,000The total market for craft beer sold in six packs is about 2,500,000 six packs per year. How much marketshare will Shannon's need to acquire in order to break-even on the incremental costs that areanticipated? Express your answer in percent format to two decimal places. For example, 5.00 for fivepercent or .50 for one-half of one percent. Do not include the percent sign.

To calculate the market share Shannon's needs to acquire in order to break even on the anticipated…

Answered: Let's modify the scenario from Q1 and…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
what are the importance of the following: 1. Product2. Price3. Place4. Promotion
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As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.B) How hard would it be to effectively integrate and coordinate your overall campaign?
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suppose you are the sales representative of Namibia breweries (Pty) Ltd. Discuss various promotional strategies you would use to ensure top notch sales. Why is it important for a marketer to understand the attitudes and behaviors of his customers towards his product? summarize.
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