Juanita owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on her property, making a large crater. The event attracts scientists and tourists, and Juanita decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists (Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets. Juanita's marginal cost of providing admission tickets is zero.

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Chapter1: Making Economics Decisions
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Juanita owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on her property, making a large crater. The event
attracts scientists and tourists, and Juanita decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists
(Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets.
Juanita's marginal cost of providing admission tickets is zero.
PRICE (Dollars per ticket)
10
9
8
10
10
W
DL
1
0
0
+
2
Market A
MRA
4 6 8 10 12 14 16 18 20
QUANTITY (Admission tickets)
Pricing Policy
Nondiscriminatory
Discriminatory
D
?
Total Revenue
(Dollars)
PRICE (Dollars per ticket)
10
9
8
Juanita charges a lower price in the market with a relatively
160 153 N
2
1
0
+
0 2
Suppose that at first, Juanita charges the same price of $4 per admission in both markets so that the total number of admissions demanded is
tickets.
Market B
Suppose now that Juanita decides to charge a different price in each market. To maximize revenue (and therefore, profits), Juanita should charge
$
per admission in Market A and $ per admission in Market B. At these prices, she will sell a total quantity of
admission
tickets per day.
MRB Pa
4 6 8 10 12 14 16 18 20
QUANTITY (Admission tickets)
Complete the following table by calculating Juanita's total revenue from selling in both markets under the nondiscriminatory as well as the
discriminatory price policy.
price elasticity of demand.
Transcribed Image Text:Juanita owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on her property, making a large crater. The event attracts scientists and tourists, and Juanita decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists (Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets. Juanita's marginal cost of providing admission tickets is zero. PRICE (Dollars per ticket) 10 9 8 10 10 W DL 1 0 0 + 2 Market A MRA 4 6 8 10 12 14 16 18 20 QUANTITY (Admission tickets) Pricing Policy Nondiscriminatory Discriminatory D ? Total Revenue (Dollars) PRICE (Dollars per ticket) 10 9 8 Juanita charges a lower price in the market with a relatively 160 153 N 2 1 0 + 0 2 Suppose that at first, Juanita charges the same price of $4 per admission in both markets so that the total number of admissions demanded is tickets. Market B Suppose now that Juanita decides to charge a different price in each market. To maximize revenue (and therefore, profits), Juanita should charge $ per admission in Market A and $ per admission in Market B. At these prices, she will sell a total quantity of admission tickets per day. MRB Pa 4 6 8 10 12 14 16 18 20 QUANTITY (Admission tickets) Complete the following table by calculating Juanita's total revenue from selling in both markets under the nondiscriminatory as well as the discriminatory price policy. price elasticity of demand.
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