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- Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?What are the potential implications of not prioritizing after-sales services for a company's long-term sustainability and competitiveness?Enumerate some of the characteristics of Service marketing .
- how does the Service marketing triangle work ?What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?What role does customer retention play in the success of after-sales service programs ?