It is estimated that a customer who leaves costs the firm $2000 in lost profits. Retention program costs are $300. Assuming that everyone predicted to leave can be persuaded to stay, the cost matrix is as depicted below. Predicted Churn = Yes Churn = No Actual Yes No Yes 293 165 Actual If your goal is to minimize the misclassification costs, would you use the full model or the simpler model? Explain why. (Use the test data for scoring and include your calculations to justify the decision). The confusion matrices are reproduced below. Predicted No 266 1386 Churn = Yes Full Model Churn = No 0 Actual $300 $2000 Yes No 0 Yes 220 145 Predicted No 339 1406 Reduced Model

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
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It is estimated that a customer who leaves costs the firm $2000 in lost profits.
Retention program costs are $300. Assuming that everyone predicted to leave can be
persuaded to stay, the cost matrix is as depicted below.
Predicted
Actual
Yes
No
Yes
293
165
Predicted
Actual
No
If your goal is to minimize the misclassification costs, would you use the full model or
the simpler model? Explain why. (Use the test data for scoring and include your
calculations to justify the decision).
The confusion matrices are reproduced below.
266
1386
Churn
= Yes
Full Model
Churn
= No
Churn = Yes
Actual
0
$300
Yes
Churn = No
No
$2000
0
Yes
220
145
Predicted
No
339
1406
Reduced Model
Transcribed Image Text:It is estimated that a customer who leaves costs the firm $2000 in lost profits. Retention program costs are $300. Assuming that everyone predicted to leave can be persuaded to stay, the cost matrix is as depicted below. Predicted Actual Yes No Yes 293 165 Predicted Actual No If your goal is to minimize the misclassification costs, would you use the full model or the simpler model? Explain why. (Use the test data for scoring and include your calculations to justify the decision). The confusion matrices are reproduced below. 266 1386 Churn = Yes Full Model Churn = No Churn = Yes Actual 0 $300 Yes Churn = No No $2000 0 Yes 220 145 Predicted No 339 1406 Reduced Model
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