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involves marketing communications using mass advertising media such as: television, radio, newspapers and mobile phones to increase sales. * O Below the line promotion O 4 P's O Promotion O Above the-line promotion

involves marketing communications using mass advertising media such as: television, radio, newspapers and mobile phones to increase sales. * O Below the line promotion O 4 P's O Promotion O Above the-line promotion

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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involves marketing communications using mass advertising media such as: television, radio, newspapers and mobile phones to increase sales. * Below the line promotion 4 P's Promotion Above the-line promotion Karim has been recently hire at XYZ company. While
Transcribed Image Text:involves marketing communications using mass advertising media such as: television, radio, newspapers and mobile phones to increase sales. * Below the line promotion 4 P's Promotion Above the-line promotion Karim has been recently hire at XYZ company. While
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