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- In which one of the following situations/circumstances is it most reasonable for a company to consider modifying its strategy to cater to buyers looking to purchase stylish high-quality athletic footwear by strongly differentiating its branded footwear from the offerings of rival companies on the basis of "high" S/Q ratings (8.5 stars or higher) and marketing this footwear at well above-average prices? When the managers of most other companies believe selling a large volume of branded pairs is much more important to achieving the investor-expected image rating than is producing and marketing branded footwear with a well-above average S/Q rating When most every other rival company seems to be pursuing a low-cost/low-price/high- volume strategy When a company's strategy to differentiate its product offering from rival brands on the basis of a high S/Q rating is easily defeated by rival companies pursuing a competitive advantage based on well above-average spending for brand advertising…In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?How does the price of the whole wheat pasta compare to the prices of similar products in the category?
- 1. List and discuss the key characteristics of organizational buying that make it different from consumer buying. (from Chapter 5) 2. Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider? (from Chapter 6)Market structure can be understood well by closely examine several factors or features exhibited by the different players in the market namely: a. number of competitors b.easeof entry into the industry by new firms c. similarity of products offered by competing firms d. control over prices by individual firmshow does the effiency of the firm affect the concentration of the market?
- What is certain demand?What is the effect of switching costs on the danger of buyer power?A teenage girl wants fashion jewelry which is expensive. She convinced her mother to buy that jewelry. Her mother paid for the jewelry. Here, the mother of the teenage girl is A.Decider B.Gatekeeper C.Approver D.Buyer
- Which combination of market structure characteristics is correct? narrow markets, more substitutes, less pricing power O narrow markets, fewer substitutes, less pricing power O broad markets, more substitutes, more pricing power O broad markets, fewer substitutes, more pricing power O narrow markets, fewer substitutes, more pricing powerWho is market challengers?What does F.A. Hayek suggest severely hampers the functioning of well functioning markets? Group of answer choices: a. division of labor b. information sharing c. scientific knowledge d. rigid prices
