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- Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.Focus groups are commonly used in social marketing research because they are easy to run well. Select one: True FalseWhat is the difference between an ‘opt-in’ and an ‘opt-out’ policy with regard to the use of personal data for marketing purposes?
- Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sampleThe goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wants2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.
- A marketing research firm was hired to measure the attitudes of Americans on banning hunting. The firm did all the sampling in front of the Bass Pro Shop. Customers were stopped with a request to fill out the survey as they were entering the store. What type of sampling was used by the marketing research firm? Do you think the results will accurately measure the percent of Americans who want to ban hunting? If not, what would you have done differently? Thoroughly explain your answer. You might lack familiarity with the Bass Pro Shop. A fast search on the internet should give you enough familiarity to answer this question.1) Describe the under-listed sampling techniques:a) Cluster sampling; b) Quota Sampling 2) Describe qualitative data and quantitative data in marketing research.(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?
- What type of research design should a marketing researcher use to determine the characteristics of Le Mall heavy consumers? Explicit research Exploratory research Descriptive research O Test researchObservational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?What is a decision statement? How does the focus on an irrelevant decision affect the research process?