In case you are asking to recommend a type of electronic commerce service provider for NYZ, which type (Basic e-commerce vs. mall-style e-commerce) would you recommend, and why?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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For over 25 years, NZY-a Gourmet Candy manufacturing company, has been at the forefront of luxury confectionery with products distributed and stocked by hundreds of retailers across the country. In 2021, NZY plans an ambitious expansion to grow their business further using IT platforms, and plans for scaling up their business to sell customers directly through e-commerce platforms. The company was using ERP for years for internal management of their services and had an in-house IT team to support various functions. However, the owner of NZY knew that if the company wants an expansion of its business, they need to outsource few of their business processes.

 

In case you are asking to recommend a type of electronic commerce service provider for NYZ, which type (Basic e-commerce vs. mall-style e-commerce) would you recommend, and why?

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