In a two- to three- page paper (not including the title and reference pages) select a, b, or c from the list below and compare and contrast the change interventions.1.Transitional and Transformational Change2.First and Second Order Change3.Operational and Strategic Change

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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In a two- to three- page paper (not including the title and reference pages) select a, b, or c from the list below and compare and contrast the change interventions.1.Transitional and Transformational Change2.First and Second Order Change3.Operational and Strategic ChangeYou must use at least two scholarly journal articles that reference the selected change interventions, in addition to the text, and format your paper according to APA style guidelinesBierema, L. (2014). An Introduction to Organizational Development. San Diego, CA: Bridgepoint Education, Inc.

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