9. Sam Gagnon was new in his role as a regional manager in the jewelry industry. Hewanted to learn as much as he could and was particularly interested in hearing aboutcustomer challenges in Ontario, the district assigned to him by head office. At a recentconference in Toronto, he attended a panel discussion in which customers expressedtheir concerns about the integrity of some sales representatives and the claims theysometimes made. Gagnon was concerned about the legal implications of false ormisleading representations. He was also well aware of the ease with which customerscould accomplish their purchases via online platforms, meaning the bricks-and-mortarretail experience needed to be flawless. He left the conference thinking about how bestto convey this information to his staff.What are two or three points Gagnon might make in discussing the notion of consumerprotection with his staff?Value: 1 point

As Sam Gagnon steps into his role as a regional manager in the jewelry industry, his proactive…

Answered: im Gagnon was new in his role as a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Board of ABC, a large drinks manufacturer, decided to set up an internal audit function. The proposal was appointing an internal auditor at mid-management level who would report directly to the finance director. ABC had recently expanded its product range, and this had created the need for greater control over internal activities. The need was highlighted by a recent event where internal quality checks were not carried out and thousands of units of production were wasted as a result. The board discussed whether to promote internally or appoint the new internal auditor from outside the company and they also expressed concerns over the authority the internal auditor may expect. Although they recognised the post as important, they believed too much authority might compromise the operational effectiveness of other departments. Required: a. Discuss the issues raised by the Board of ABC regarding the appointment of an internal auditor. In your discussion, recommend how the issues can be…
2. Choose 1 category of unethical behavior and give an actual example of each act in the category by doing a simple research. a. Deceptive practices - Deceive - Hustle - Scam - Exaggerate - Withhold information b. Illegal activities - Defraud - Con - Misuse company assets c. Non-customer-oriented behavior - Pushy - Hard sell - Fast talking - High pressure
2. List commercial reasons that could justify managers' decision not disclosing the possibility that staff may have to be 'released'. 3. Some authors argue that marketing is unethical because it promotes consumerism. Do you agree or disagree with this? Explain. 4. What are the different forms of deception in marketing and how should firms work to minimise each of these?
3. Describe the steps of Ethical analysis. Do you think collecting data for profiling and Nonobvious relationship awareness (NORA) Analysis are ethical? Provide Justification.
cenario: The sales manager at Signa life insurance felt that many potential clients responded fearfully to the sales representatives' calls. They replied to the representatives' questions suspiciously or treated them as untrustworthy. This issue caused a severe downfall in the sales. To understand the barriers between customers and sales representatives, a team led by Ali started working on this issue and discovered that sales representatives who did not acknowledge their clients, distress felt dishonest. The representatives' more aggressive sales tactics seemed only to increase their clients' negative emotional responses. Sales representatives who looked at their job from the customer's perspective successfully made sales. Mr. Ali started an emotional awareness training program for its sales staff. Over time, as Ali's team expanded their emotion-based program, Sigma Life insurance sales rose by tens of millions of rupees. The training in emotional awareness shows that companies can…
Recurrent scandals and instances of official mischief in government pose a greatthreat to the democratic notions of the rule of law. By engaging in the misuse ofoffice for self-gain, corrupt representatives of the people illegally putthemselves above the law. Moreover, a public official’s wrongdoing underminesthe argument that all people are created equal. Nonetheless, the culture ofwhistle-blowing is increasingly discouraged for a number of reasons.A)Explain four (4) implications of corruption in public administrationB)Discuss a number of reasons that deter individuals from engaging in whistleblowing
1. Think write down list of 3 things salespeople have done that built trust and list of 3 things salespeople have done that have damaged trust. EXPLAN each. 2. Choose 1 category of unethical behavior and give an actual example of each act in the category by doing a simple research. a. Deceptive practices - Deceive - Hustle - Scam Exaggerate - Withhold information b. Illegal activities - Defraud - Con - Misuse company assets c. Non-customer-oriented behavior - Pushy - Hard sell - Fast talking - High pressure
ABC is a company that processes food for the local market. Within the company, there have been a number of ethical violations. Some top executives have been accused of insider trading, bribing key regulatory officials, and attempting to conceal the alleged distribution of expired products. The company's ethical standards have completely collapsed. The board of directors is extremely concerned about the current state of affairs in the company. State four (4) reasons why employees of ABC may not have reported the ethical violations of the organization. How would the existence of ethical leadership help curb such a situation from recurring?
You have recently obtained employment at RL Ltd. The manager of this successful medium sized business enterprise is keen to implement and formalize some ethical practices in the business. She asks you and your team provide detailed overview about a current ethical issue(s) which affects any well-known company of your choice. Required: Research and report on the unethical issue/s affecting the company Examine how the unethical issue/s has impacted the business Examine the company's ethical code of conduct or a statement of corporate social responsibility. To what extent is it following the code? Make recommendations on how the company could resolve the unethical issue/e and also how they can also improve the ethics of its operations.
13- A business organization takes and utilizes various natural and man-made resources from the environment. We know that pollution destroys the environment and hence it is necessary to protect the environment. Like every other member of the society, a business organization too needs to take adequate pollution control measures because pollution control is a collective responsibility. Some of the important reasons for adopting pollution control measures are as follows: a. Improved Public Image. b. All options are correct. c. Reduced Risk of Liability. d. Reduction of Health Hazards.
16- Ms. Farha represents Bahwan CyberSpace LLC. at an international event in Germany, she had a prospect who negotiated and decided to buy her product. What would be the next step from Ms. Farha? a. Approach the prospect b. Closing the sale c. Talk more about the product d. Follow up
(1) During the recent CoVid-19 pandemic, some employers mandated that all employees must be vaccinated to retain their jobs except the refusal is based on reasonable accommodation or pre-existing medical condition. · Give a comprehensive analysis of reasonable accommodation and pre-existing medical condition and state whether or not you think that the mandate was fair. (2) “If an employer plans to require its employees to get a COVID-19 vaccine, it should develop a written policy," · Develop a sample policy as a guide for employees to take the covid 19 vaccine.

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