If we check out the BOLERO Project web page we will see they define their main customers as the traders, financial institutions and transportation companies. Of course we also have the governments, too. Why do you think logistics information systems focus on those players? How does each partymake use of the logistics information supplied?
If we check out the BOLERO Project web page we will see they define their main customers as the traders, financial institutions and transportation companies. Of course we also have the governments, too. Why do you think logistics information systems focus on those players? How does each partymake use of the logistics information supplied?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If we check out the BOLERO Project web page we will see they define their main customers as the traders, financial institutions and transportation companies. Of course we also have the governments, too. Why do you think logistics information systems focus on those players? How does each partymake use of the logistics information supplied?
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