Identify what kind of steps is this and explain why?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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Pete works for Home Depot at the paint counter. Customers often ask to match a color already in their home—a fabric, a rug, or an older paint. He has a talent for this and can do it quickly if the base colors are standardized. His first step is a visual check of his base colors—a white, a blue, a red, and a yellow. Identify what kind of steps is this and explain why?
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