Identify two examples of branding in financial services. (e.g. specific type of retail bank accounts or insurance policies) and design their characteristics. How meaningful are these brands likely to be to customers.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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Identify two examples of branding in financial services. (e.g. specific type of retail bank accounts or insurance policies) and design their characteristics. How meaningful are these brands likely to be to customers.

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