How will you guide Ahmed and Junaid in a) Product strategies? b) Brand Positioning? c) Brand Strategies?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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3) Ahmed and Junaid are two enterprising youth. They have passed out from a renowned University. They decided instead of doing a job, they will launch fresh vegetables in Pakistan. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are known to be the best alternative food for vegetarians. For Ahmed and Junaid fundraising was a serious handicap for Mass Production. However, the first trial batch of mushrooms that they produced was bought by 5 star hotel in Karachi. Further, the hotel placed orders for supply of 20kgs every day. Ahmed and Junaid want to sell mushrooms in a very big way all over Pakistan. How will you guide Ahmed and Junaid in a) Product strategies? b) Brand Positioning? c) Brand Strategies?
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