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How will a company manipulate the International marketing mix (4 Ps) in successfully launching a brand
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- To what extent does country-of-origin play a role in determining a brand’s global status?How has the extension of the Special K brand been a global success story?critically access the role of Brand Personification in brand positioning strategy Critically differentiate between ethnocentric Approach and Geo-Centric Approach in International marketing
- How would you design a marketing campaign for the Jaguar and Land Rover by the Tata Motors using the “Attitude toward the Country of Origin”? What changes would you make in the campaign for the target audience in India versus abroadWhat brands do you hate and whyPlease don't use handwriting please Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?
- Discuss the challenges faced by companies in developing brands with particular reference to Pakistan and developing economies. Define and explain with proper heading without plagiarism.what research tactics you will use to determine if specific products are compatible with specific countries and associated cultures or subcultures.Brand Equity What is your opinion of the brand equity for REI and its competitive positioning in the marketplace? What competitive factors are in play for REI?