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How to sales and Marketing Strategy with Value Chain Model?
Give an example using Apple or Alibaba
Step by step
Solved in 2 steps
- How would you segment Food Network’s business partners? Givean example of each segment you cite.In your own words, what is marketing? Write down your definition. Does your definition include such key concepts as customer value and relationships?Discuss the customer value proposition used by Walmart. Include your insights as well .
- Business: Coffee Shop Indicate who are your potential target market based on the following Gender: What gender your product/Service is targeting?Age: You must identify the age range of your target market. What is the age bracket you are targeting? Educational Background: what is the educational attainment of your target market? Income size: What are their income size? Minimum wage earners? Not less than 15,000/monthly or more? Their income size is also one big factor to identify If your manketcan afford your product. Place: Where does your target market live? Do they live near your store?List and briefly describe the elements of the marketing mix. Provide an example for each element.short answer question Explain the major marketing forces taking place today and the implication for marketing. Use the Metaverse in your answer. As well as AI, crypto, EV, blockchain or any other trend you see that will influence. Why is holistic marketing a key competitive advantage to firms today. Use the diagram to explain your answer.
- What are the main customer markets? Explain each of them by giving examples.In your own words, what is marketing? Write down your definition. Does your definition includesuch key concepts as customer value, engagement, and relationships?1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?
- Come up with a good marketing plan. With an exampleCreate a business model of Netflix Company using the Barringer/Ireland Business ModelFor problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…