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How Media Planners build a campaign Please note: All costs are fictitious and for conceptual purposes only Ratings/Reach x Frequency = GRPs BIG BANG THEORY AMAZING RACE 21 SURVIVOR PHILIPPINES TWO AND A HALF MEN GREY'S ANATOMY NCISE NCIS: LOS ANGELES BONES HAWAII FIVE-O C.S.L. 21 16 4 Cost $15,000 $11,000 $8,500 8 $4,000 12 84 96 32 Cost Per Point (CPP) $15000/21 = $714 $11,000/16 = $687.50 12A $8500/4 = $2,125.00 $4000/5 = $800 Total $4,326.50 Total campaign cost for all these shows is $242,000 (add cost X frequency for each program and then total all programs. The CPP for each show is shown above so you can see the efficiency of each program. The combined CPP for all shows is $4326.5

How Media Planners build a campaign Please note: All costs are fictitious and for conceptual purposes only Ratings/Reach x Frequency = GRPs BIG BANG THEORY AMAZING RACE 21 SURVIVOR PHILIPPINES TWO AND A HALF MEN GREY'S ANATOMY NCISE NCIS: LOS ANGELES BONES HAWAII FIVE-O C.S.L. 21 16 4 Cost $15,000 $11,000 $8,500 8 $4,000 12 84 96 32 Cost Per Point (CPP) $15000/21 = $714 $11,000/16 = $687.50 12A $8500/4 = $2,125.00 $4000/5 = $800 Total $4,326.50 Total campaign cost for all these shows is $242,000 (add cost X frequency for each program and then total all programs. The CPP for each show is shown above so you can see the efficiency of each program. The combined CPP for all shows is $4326.5

Principles of Economics 2e
Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter13: Positive Externalities And Public Goods
Section: Chapter Questions
Problem 9RQ: In what ways (it) company investments in research and development create positive externalities?
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Please answer fats i give upvote.

How Media Planners build a campaign Please note: All costs are fictitious and for conceptual purposes only Ratings/Reach x Frequency = GRPs BIG BANG THEORY AMAZING RACE 21 SURVIVOR PHILIPPINES TWO AND A HALF MEN GREY'S ANATOMY TEET NCIS TRENIN NCIS: LOS ANGELES 1 BONES HAWAII FIVE-O C.S.I 21 16 4 Cost $15,000 $11,000 $8,500 $4,000 12 84 96 32 72 Cost Per Point (CPP) $15000/21 = $714 + $11,000/16 = $687.50 $8500/4 = $2,125.00 $4000/5 = $800 Total $4,326.50 Total campaign cost for all these shows is $242,000 (add cost X frequency for each program and then total all programs. The CPP for each show is shown above so you can see the efficiency of each program. The combined CPP for all shows is $4326.5
Transcribed Image Text:How Media Planners build a campaign Please note: All costs are fictitious and for conceptual purposes only Ratings/Reach x Frequency = GRPs BIG BANG THEORY AMAZING RACE 21 SURVIVOR PHILIPPINES TWO AND A HALF MEN GREY'S ANATOMY TEET NCIS TRENIN NCIS: LOS ANGELES 1 BONES HAWAII FIVE-O C.S.I 21 16 4 Cost $15,000 $11,000 $8,500 $4,000 12 84 96 32 72 Cost Per Point (CPP) $15000/21 = $714 + $11,000/16 = $687.50 $8500/4 = $2,125.00 $4000/5 = $800 Total $4,326.50 Total campaign cost for all these shows is $242,000 (add cost X frequency for each program and then total all programs. The CPP for each show is shown above so you can see the efficiency of each program. The combined CPP for all shows is $4326.5
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