How do business management side conceptualize their objectives? a. Choose a sample of a business objective (under tourism) and b. identify those objective according to CRIME Objective writing is a CRIMEA common view is that objective writing is a CRIME in that corporate objectivesshould be:•C- Communicable - capable of being easily communicated down the line tothe workforce and other internal and external stakeholder groups;•R- Realistic - capable of being achieved within the timescale;•1- Internally consistent - consistent with the overall organizational mission,the operational objectives and the strategy for achieving the objectives set;•M - Measurable - capable of being quantified so that they can be measuredand it is possible to assess whether the objectives have been achieved;•E- Explicit - written in clear and unambiguous language, precise in relation toboth targets set and to timescale.

Business objectives are objectives that are framed by companies for the successful operation of…

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How do business management side conceptualize their objectives? a. Choose a sample of a business objective (under tourism) and b. identify those objective according to CRIME

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

How do business management side conceptualize their objectives? a. Choose a sample of a business objective (under tourism) and b. identify those objective according to CRIME

Objective writing is a CRIME
A common view is that objective writing is a CRIME in that corporate objectives
should be:
•C- Communicable - capable of being easily communicated down the line to
the workforce and other internal and external stakeholder groups;
•R- Realistic - capable of being achieved within the timescale;
•1- Internally consistent - consistent with the overall organizational mission,
the operational objectives and the strategy for achieving the objectives set;
•M - Measurable - capable of being quantified so that they can be measured
and it is possible to assess whether the objectives have been achieved;
•E- Explicit - written in clear and unambiguous language, precise in relation to
both targets set and to timescale.

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