How can related diversification create a competitive advantage for the firm? Keeping the advantages of related diversification in mind, think back to the example of Delta's vertical integration decision to acquire an oil refinery- clearly an unrelated diversification move. What challenges might Delta confront in operating this refinery?

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
ChapterP3: Part 3: Integrative Case
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How can related diversification create a competitive advantage for the firm? Keeping the advantages of related diversification in mind, think back to the example of Delta's vertical integration decision to acquire an oil refinery- clearly an unrelated diversification move. What challenges might Delta confront in operating this refinery? 

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