HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores. The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel. As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors: Proposal Type of Floor Plan Investment if Selected Residual Value Alpha Very open, like an indoor farmer’s market $1,472,000 $0.00 Beta Standard grocery shelving and layout, minimal aisle space $5,678,900 $0.00 Gamma Mix of open areas and shelving areas $2,325,760 $0.00 You have computed estimates of annual cash flows and average annual income from customers for each of the three contractors' plans. You believe that the annual cash flows will be equal for each of the 10 years for which you are preparing your capital investment analysis. Your conclusions are presented in the following table. Proposal Estimated Average Annual Income Estimated Average (after depreciation) Annual Cash Flow Alpha $302,054 $351,145 Beta $272,019 $489,805 Gamma $571,090 $654,469 You begin by trying to eliminate any proposals that are not yielding the company’s minimum required rate of return of 20%. Complete the following table, and decide whether Alpha, Beta, and/or Gamma should be eliminated because the average rate of return of their project is less than the company's minimum required rate of return. Complete the following table. Enter the average rates of return as percentages rounded to two decimal places. Proposal Average Investment Average Rate of Return Accept or Reject? Estimated Average Annual Income Alpha Beta Gamma Even though you’re fairly certain that your evaluation and elimination is correct, you would like to compare the three proposals using the net present value method, and get some data about the internal rate of return of the proposals, each of which are expected to generate their respective annual net cash inflows for a period of 10 years. Compute the net present value of each proposal. You may need the following partial table of factors for present value of an annuity of $1. Enter amounts that represent cash outflows as negative numbers using a minus sign. Round the present value of annual net cash flows to the nearest dollar. Present Value of an Annuity of $1 at Compound Interest (Partial Table) Year 10% 20% 1 0.909 0.833 5 3.791 2.991 10 6.145 4.192 Alpha Beta Gamma Annual net cash flow Present value factor Present value of annual net cash flows Less amount to be invested Net present value Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the average rate of return, cash payback period, net present value, and internal rate of return methods. Average Rate of Return Method Cash Payback Method Net Present Value Method Internal Rate of Return Method Considers the time value of money Does not consider the time value of money Easy to compute Not as easy to compute Directly considers expected cash flows Directly considers timing of expected cash flows Assumes cash flows can be reinvested at minimum desired rate of return Can be used to rank proposals even if project lives are not the same After reviewing all your data, answer the following questions (1) - (3). 1. What can you say about each proposal? Proposal Internal Rate of Return Alpha Beta Gamma 2. What can you say about these proposals? Check all that apply. Gamma’s proposal is the only proposal that would be acceptable to HomeGrown. Only Gamma’s proposal is yielding more than HomeGrown’s minimum desired rate of return. HomeGrown would be breaking even (i.e., profit = 0) if Alpha’s proposal is chosen. 3. Which proposal is the best choice for HomeGrown given the data collected? Alpha Beta Gamma

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Chapter1: Financial Statements And Business Decisions
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HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores.
The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel.
As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors:
Proposal
Type of Floor Plan
Investment if Selected
Residual Value
Alpha Very open, like an indoor farmer’s market $1,472,000 $0.00
Beta Standard grocery shelving and layout, minimal aisle space $5,678,900 $0.00
Gamma Mix of open areas and shelving areas $2,325,760 $0.00
 
You have computed estimates of annual cash flows and average annual income from customers for each of the three contractors' plans. You believe that the annual cash flows will be equal for each of the 10 years for which you are preparing your capital investment analysis. Your conclusions are presented in the following table.
Proposal
Estimated Average
 
Annual Income
Estimated Average
(after depreciation)
Annual Cash Flow
Alpha $302,054 $351,145
Beta $272,019 $489,805
Gamma $571,090 $654,469
You begin by trying to eliminate any proposals that are not yielding the company’s minimum required rate of return of 20%. Complete the following table, and decide whether Alpha, Beta, and/or Gamma should be eliminated because the average rate of return of their project is less than the company's minimum required rate of return.
 
Complete the following table. Enter the average rates of return as percentages rounded to two decimal places.
Proposal
 
Average Investment
Average Rate of Return
Accept or Reject?
Estimated Average
Annual Income
Alpha
 
 
 
   
Beta
 
 
 
   
Gamma
 
 
 
   
 
Even though you’re fairly certain that your evaluation and elimination is correct, you would like to compare the three proposals using the net present value method, and get some data about the internal rate of return of the proposals, each of which are expected to generate their respective annual net cash inflows for a period of 10 years.
Compute the net present value of each proposal. You may need the following partial table of factors for present value of an annuity of $1. Enter amounts that represent cash outflows as negative numbers using a minus sign. Round the present value of annual net cash flows to the nearest dollar.
Present Value of an Annuity of $1 at Compound Interest (Partial Table)
Year 10% 20%
1 0.909 0.833
5 3.791 2.991
10 6.145 4.192
 
  Alpha Beta Gamma
Annual net cash flow
 
 
 
Present value factor
 
 
 
Present value of annual net cash flows
 
 
 
Less amount to be invested
 
 
 
Net present value
 
 
 

Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the average rate of return, cash payback period, net present value, and internal rate of return methods.

 
Average Rate of Return Method
Cash Payback Method
Net Present Value Method
Internal Rate of Return Method
Considers the time value of money
 
 
 
 
 
Does not consider the time value of money
 
 
 
 
 
Easy to compute
 
 
 
 
 
Not as easy to compute
 
 
 
 
 
Directly considers expected cash flows
 
 
 
 
 
Directly considers timing of expected cash flows
 
 
 
 
 
Assumes cash flows can be reinvested at minimum desired rate of return
 
 
 
 
 

Can be used to rank proposals even if project lives are not the same

 
 
 
 
After reviewing all your data, answer the following questions (1) - (3).
1. What can you say about each proposal?
Proposal
Internal Rate of Return
Alpha    
Beta    
Gamma    
 
2. What can you say about these proposals? Check all that apply.
 
Gamma’s proposal is the only proposal that would be acceptable to HomeGrown.
 
Only Gamma’s proposal is yielding more than HomeGrown’s minimum desired rate of return.
 
HomeGrown would be breaking even (i.e., profit = 0) if Alpha’s proposal is chosen.
 
 
3. Which proposal is the best choice for HomeGrown given the data collected?
Alpha
 
Beta
 
Gamma
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