he concept of social CRM. How does it differ from traditional CRM, and what strategies can companies employ to leverage social CRM effectively?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Explore the concept of social CRM. How does it differ from traditional CRM, and what strategies can companies employ to leverage social CRM effectively?

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