Give reasons why the statement below is false Too much Information Technology (IT) sophistication within the Financial Service Industry has alienated customers and created several ethical and moral issues instead of enhanced and quality services.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Give reasons why the statement below is false

Too much Information Technology (IT) sophistication within the
Financial Service Industry has alienated customers and created several ethical and moral issues
instead of enhanced and quality services.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing