Fun N Food Village, a leading Water Park in NCR and located close to IBS campus at Kapaserha near IGIA T-3 terminal, reopened in May 2018 after renovations and addition of 2 water slides. 'Fun 'N' Food Village offers a fusion of Amusement park with 21 amusement rides, landscaped gardens, multi cuisine food outlets etc. Ever since reopening, on holidays and weekends, many visitors could not enter the water park as tickets for the day used to get sold out within a couple hours of opening. The park is unable to meet demand because of operational constraints. To make matters worse is the quality of crowd management. Last summer in early March, there was an incident of a 6 year old kid fainting after standing in queue in the open for over one hour in the blistering afternoon sun. The so called customer relations executives who manage the resort visitors, have little idea of crowd management except for shouting and pushing people. On a couple of times, when a helpful executive decided to give priority to a mother with 2 small kids in arms, the management severely reprimanded them. However, leave apart weekends and school holiday season, there are very few visitors to the park and on many days the executives outnumber the visitors. Even after adding attractions, the number of visitors have remained muted and the Park finances are under tremendous strain. This further limits the promotional capability of the Park as well as quality of manpower. Questions: A. What strategies should the Park adopt to meet the demand and supply mismatch across the year?
Fun N Food Village, a leading Water Park in NCR and located close to IBS campus at Kapaserha near IGIA T-3 terminal, reopened in May 2018 after renovations and addition of 2 water slides. 'Fun 'N' Food Village offers a fusion of Amusement park with 21 amusement rides, landscaped gardens, multi cuisine food outlets etc.
Ever since reopening, on holidays and weekends, many visitors could not enter the water park as tickets for the day used to get sold out within a couple hours of opening. The park is unable to meet demand because of operational constraints. To make matters worse is the quality of crowd management. Last summer in early March, there was an incident of a 6 year old kid fainting after standing in queue in the open for over one hour in the blistering afternoon sun. The so called customer relations executives who manage the resort visitors, have little idea of crowd management except for shouting and pushing people. On a couple of times, when a helpful executive decided to give priority to a mother with 2 small kids in arms, the management severely reprimanded them.
However, leave apart weekends and school holiday season, there are very few visitors to the park and on many days the executives outnumber the visitors. Even after adding attractions, the number of visitors have remained muted and the Park finances are under tremendous strain. This further limits the promotional capability of the Park as well as quality of manpower.
Questions:
A. What strategies should the Park adopt to meet the demand and supply mismatch across the year?
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