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Computer Science

For what reasons will consumers benefit from digital financial services?

Principles of Information Systems (MindTap Course List)

12th Edition

ISBN:9781285867168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter14: The Personal And Social Impact Of Computers

Section: Chapter Questions

Problem 8SAT

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Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.

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For what reasons will consumers benefit from digital financial services?

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