Find forecasted value for 2017 using α = 0.5 and α = 0.7 using exponential smoothing method. Which α is better (10 Years Sales Forecasted sale 2012 25 ……. 2013 17 2014 21 2015 30 2016 27 2017 ?

Find forecasted value for 2017 using α = 0.5 and α = 0.7 using exponential smoothing method. Which α is better (10 Years Sales Forecasted sale 2012 25 ……. 2013 17 2014 21 2015 30 2016 27 2017 ?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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Leveraging special tenchniques in analyzing historical data to predict future trends. Forecasting covers the methods and types of forecasting and their application to case studies.

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